Installment-sales software is an ERP for stores that sell on installments: inventory, sales, payment schedules, receivables, finance and customers in one system. Uzbekistan's installment market is growing fast, but there are still few solutions that cover every process for independent stores. That's why this niche is empty.
We reached this conclusion through a test, not a guess: for a product in this niche, filtered applications came in at $0.16, MQLs at $0.41, and there were 10+ sales. Read to the end and you'll know the market size, the stores' main pains and how to enter this niche.
In short:
- Market: the installment (BNPL) portfolio stood at UZS 8.5 trillion at the start of 2025.
- Large platforms hold 2/3 of the market; there's no full ERP for independent stores.
- Demand is confirmed by a test: $0.41 per MQL (the forecast was $10–15), 10+ sales.
Contents
- What is installment-sales software?
- How big is the market?
- The pains of independent installment stores
- What a good installment ERP should include
- How the demand was confirmed
- How to enter this niche
- FAQ
What is installment-sales software?
Installment-sales software is a system that brings a store's entire operation into one place: which goods are in stock, who received what and for how long, who has to pay when, who is late, and how much profit the store is making. Without such a system, this information lives in a notebook, in Excel or in a salesperson's memory.
How big is the market?
According to the Central Bank, as of January 1, 2025 the BNPL loan portfolio in Uzbekistan reached UZS 8.5 trillion (~$657.8M) (Gazeta.uz). According to KPMG research, two thirds of the market belong to Uzum Nasiya and Alif Nasiya (KPMG, 2024).
Large platforms mostly work with marketplaces and big retail chains. The rest are independent stores that sell on installments at their own risk: phones and gadgets, home appliances, furniture, clothing.
The pains of independent installment stores
When I wrote about this niche on LinkedIn, I listed the main pains like this:
- Informal bookkeeping. Most keep their books informally, and formal accounting is expensive.
- Goods that never come back. Goods given on installments sometimes are never paid for.
- Wariness of platforms. Some stores are wary of working with large installment platforms and prefer to sell at their own risk.
- No single system. There's no solution that runs everything from inventory to finance and CRM in one place.
In short: a big market + a clear pain + no ready solution = an empty niche.
What a good installment ERP should include
| Module | Why it's needed |
|---|---|
| Inventory | What's in stock and what was given on installments |
| Payment schedule | Terms and amounts for each customer |
| Receivables control | Who is late, reminders |
| Finance | Real profit and cash flow |
| CRM | Customer history, repeat sales |
The core value is reliable numbers and freedom for the store owner: not having to control everything personally.
How the demand was confirmed
About 1.5 years ago we tested this niche with another product — the test was successful, and store owners using existing systems said they were ready to switch if a better solution appeared.
We then negotiated with three IT companies about this niche, but they couldn't make a decision. After I posted the forecast on LinkedIn, three more companies got in touch — the big ones hesitated again. But one developer-founder acted, and the Loome project began:
| Metric | Forecast | Result |
|---|---|---|
| Cost per MQL | $10–15 | $0.41 |
| Application (10-step filter) | — | $0.16 |
| Sales | — | 10+ |
The MQL came out more than 25 times cheaper than forecast — the strongest proof that this niche really is empty.
How to enter this niche
Get the basic 4Ps right:
- Product — inventory, payment schedule, receivables, finance and CRM in one place.
- Price — a tariff that makes sense to a store and a small entry offer (tripwire).
- Place — Telegram, Instagram and in-person meetings.
- Promotion — a filtered lead form and a sales team. More: B2B sales funnel.
And most importantly — don't wait. While large companies are still thinking, the founder who enters the market first wins. On the order of steps: Go-To-Market: 6 stages.
About the author. Safarmurod Abduroziqov is the founder of AURA Digital and has tested 10+ IT startups in the market. Telegram · LinkedIn
Frequently asked questions
What is installment-sales software?
An ERP for stores that sell on installments that runs inventory, sales, payment schedules, receivables, finance and CRM in one system.
How big is the installment market in Uzbekistan?
According to the Central Bank, as of January 1, 2025 the BNPL loan portfolio was UZS 8.5 trillion (~$657.8M). Two thirds of the market belong to Uzum Nasiya and Alif Nasiya (KPMG).
Why do installment stores need an ERP?
To control receivables, payments and inventory in one place, reduce unpaid goods and see real profit.
Is there demand in this niche?
Yes. For the Loome product, the MQL came in at $0.41 and there were 10+ sales.