Problems and solutions
Got a problem? The fix is here
The marketing and sales problems that keep recurring in IT companies. For each one: why it happens, where to start, and how we solved it.
8
Leads but no sales — where's the problem?
Leads come in but don't convert? The problem is usually not lead count — it's quality, or a disconnect between marketing and sales.
Ad budget is being wasted — how do I stop it?
Money goes into ads but you see no result? Wasted budget usually comes from wrong positioning, an unmeasured campaign, or the wrong audience.
Leads are too expensive — how do I lower CPL?
Each lead costs too much? The right way to lower CPL isn't cheaper ads — it's improving conversion and the offer.
Marketing isn't producing results — where do I start?
Trying marketing but seeing no results? The cause is often a lack of strategy: there are ads, but no strategy, offer, or measurement.
The product is ready but there are no customers — what do I do?
You built the product but the market doesn't know it exists? The problem is usually not the product — it's untested demand and a poor market entry.
Which marketing channel should I start with?
Instagram, Google, YouTube, Telegram — which one? The right answer isn't in the channel but in where your ideal customer is and how complex the product is.
No quality leads — only curious people. What do I do?
Lots of leads but no buyers? The key to quality leads is a precise ICP, a strong filter, and marketing-sales synchronization.
Competitors are cheaper — how do I compete?
If a competitor drops the price, you don't have to follow. The way out of a price war is positioning and value, not being cheap.