460 leads from 4 countries and a $186,000 contract on $2,378 in ads: the Celion case
IT outsourcing and Odoo ERP
$2,378 in ads → one deal worth $186,000
78×How does an Uzbek IT company find international clients? In the Celion case, $2,378 in ads and 35 campaigns brought 460 leads from the US, the UK, Kazakhstan and Dubai. Those leads turned into contracts worth $186,000 in Dubai and $82,000 in Kazakhstan.
Video
460, from 4 countries
Leads
$186,000
Dubai contract
$82,000
Kazakhstan contract
Fact sheet
Situation
Celion — an IT outsourcing and Odoo company — got 460 leads from the US, the UK, Kazakhstan and Dubai with $2,378 in ads and 35 campaigns. The Dubai contract alone from those leads was worth $186,000. Below we show the system built to win international B2B leads.
Celion is an IT company selling high-ticket B2B services: Odoo ERP, AI agents, Power BI, cybersecurity audits and custom development. Its founder is Nazrullo Nutulov.
The goal: win IT outsourcing orders from international markets and grow Odoo sales. An international client has never seen you — their decision depends on your brand, website, content and the quality of the first conversation. So ads alone weren't enough.
Execution
- Branding — A full brandbook: visuals and positioning that make the company look like a trustworthy technology partner to an international client.
- Visibility — SMM, SEO and SEM, YouTube marketing — so the client finds the company wherever they search. Brand marketing built 540 targeted followers on Instagram and 1,206 on LinkedIn.
- 35 campaigns — Four markets — four different clients. Tests by market, segment and offer; the budget moved to the campaigns that delivered.
- Sales department — A process was built to take a lead all the way to a contract.
Results
Conclusion
The two international contracts alone come to $268,000 — more than 100 times the entire ad budget. Overall conversion and other sales were not disclosed by the client.
Who is this approach for? Companies that want to sell IT outsourcing, ERP integration and custom development abroad. The condition: first bring your brand, website and sales department up to an international level.
1. Ads are the last step. Brand, content and the sales department come first.
2. Test your markets. 35 campaigns helped find the best offer.
3. One right client pays for the whole budget. The Dubai contract is 78 times the ad spend.
About the author. Safarmurod Abduroziqov is the founder and CEO of AURA Digital: 6 years in marketing, 50+ IT projects, ~$1M in managed ad budget. Telegram · LinkedIn
FAQ
Which countries did Celion's leads come from?
The US, the UK, Kazakhstan and Dubai — 460 in total.
What was the largest contract?
$186,000 with a client in Dubai. The Kazakhstan contract was $82,000.
Which services were provided?
Branding, SMM, performance marketing, SEO, SEM, YouTube marketing and building the sales department.
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