Celion
IT outsourcing
$2 378 → $180 000
76×Their biggest closed contract — $180 000 with a client in Dubai. That deal came from our lead.
Fact sheet
Situation
Celion had no marketing system at all — not even a social media profile existed. Sales from digital channels were zero.
The task: launch lead generation in four international markets simultaneously.
Strategy
IT outsourcing had to be explained in a different language in every market. A client in Dubai and a client in Kazakhstan aren't looking for the same thing.
So we tested several offers in parallel and picked the winner by CAC.
Execution
- Ad account — 35 campaigns, $2 378 — Lead (form + website): 30 campaigns, $2 155, 460 leads, $4.69/lead
- Reach (brand awareness): 1 campaign, $108, 675 708 reach
- Instagram visits: 2 campaigns, $105, 3 256 visits
- Most effective campaign — the AI agent offer: 131 leads, CPL $3.63
- Brand and SMM from scratch: positioning, visual identity, profiles
- Reels creatives, offers A/B tested
- Sales team was systematized: roles, responsibilities, processes
- SEO setup and articles
Results
Conclusion
In international B2B, a lead can be cheap, but the deal cycle is long.
A $4.69 lead turned into a $180 000 contract four months later. That takes patience — which is exactly why our minimum term is 3 months. One right deal covered the entire annual budget 76 times over.
Video
We'll do the same for your project.
In 30 minutes we'll review your current funnel — you'll walk away with a concrete action plan.