Performance
D-Clinics
Medical clinic
500+ MQL
A two-phase partnership — the right offer and video creative on Facebook Ads delivered 500+ MQLs.
500+
Total MQLs
Fact sheet
IndustryMedical clinic
Partnership2 phases · 3 months total
ServicesPerformance marketing · Funnel · Lead generation · Video production
Situation
The clinic had no stable lead flow — the service itself hadn't yet been tested in the market.
Strategy
Phase 1 (2 months): the right Facebook Ads offers were developed, video was shot, and the audience was properly targeted.
Phase 2 (1 month): the service was re-tested in the market, video production was scaled up, and the funnel was refined.
Execution
- Phase 1 — The right offer, video, and audience targeting delivered 300+ MQLs.
- Phase 2 — Video production was scaled up, delivering another 200+ MQLs.
Results
Phase 1 MQLs300+
Phase 2 MQLs200+
Total MQLs500+
Conclusion
The right offer plus video creative is performance marketing's cheapest growth lever. The same formula worked across both phases.
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