$1,115 in ads → 215 leads, 22 sales
EdTech · Startup test
The product didn't exist yet. We tested demand first, collecting leads and a waitlist. Once the product was ready, those leads turned into sales.
Video
$1 115 (5 months)
Ad budget
215 — brought in by us
Leads (from the school segment)
22 — from those leads, once the product was ready
Sales
Fact sheet
Situation
We were originally running lead generation for Progress Solutions (an IT outsourcing company). Within that lead flow, we noticed a clear, recurring demand for automating private schools.
This finding wasn't just noted — it was confirmed with numbers. And on that basis, the MySchool product was born.
Strategy
The product hadn't been built yet. Even so, we tested demand:
Ads → Lead → Paid waitlist → Product decision → Development → Sale.
Money is the most reliable proof of demand. Someone can say "interested" in words, but if they pay — that's real demand.
Execution
- Proved demand with numbers → the product decision was justified
- Startup test: collected leads and a paid waitlist without a product
- Timed the campaign to the school-year season
- Once the product was ready — those leads turned into sales
Results
Conclusion
Properly set-up lead generation doesn't just produce leads — it can uncover a whole new business direction.
That's the core value of this case: an analytical insight from the lead flow gave birth to an entirely new product.
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