Startup Test

$1,000 in ads → 12 sales with no product

FinTech · Startup test

The product didn't exist yet — just an idea. We tested it in the market.

$1 000

Ad budget

200+

Marketing Qualified Lead

12 × $5,000

Sales

Startup testMarket validationPerformance

Fact sheet

IndustryFinTech (installment payments)

Partnership2 months

Budget$1 000

ServicesStartup test · Market validation · Performance

Situation

When the project started, there was no finished product — just an idea. The goal: confirm real market demand existed before investing in building the software.

Strategy

We tested the market before the product shipped: ads collected paid pre-orders (a waitlist) from interested customers. Money is the most reliable proof of demand — if someone pays before even seeing the product, that's a real need.

Results

Ad budget$1 000

Marketing Qualified Lead200+

Paid waitlist22 — before the product launched

Sales12 × $5,000

Largest clientPaid $5 000 + still 5M UZS/month to date

Lead qualityCompanies with monthly turnover above $100 000

Conclusion

You don't need a finished product, or even a first working version (MVP), to test an idea. $1 000 and 2 months was enough to hear the market's real answer.

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