2 days. $190. 52 inquiries and 6 sales: how Nilu launched
Artificial intelligence (AI) · Sales automation
52 MQL in 2 days → 6 sales
$190 spendAI salesperson Nilu launched: 52 qualified inquiries, 17+ demos and 6 sales in 2 days on a $190 budget.
In progress · 202652
Qualified inquiries (MQL, in 2 days)
6
Sales (first 2 days of launch)
17+
Demos booked
$2.55
Cost Per Lead
$190
Total ad spend
Fact sheet
Situation
Nilu is an AI salesperson. When a customer messages a business on Telegram or Instagram, it's not a person who replies — it's Nilu: answering questions, pitching the product, and carrying the conversation through to a sale. Even a message sent at 2am doesn't go unanswered.
When the project started, the founders had only two things: a technical team and a name — "Nilu". Everything else — from defining the product idea to pricing and the sales process — was built by AURA.
Strategy
We started by studying the market: which businesses lose the most customer inquiries, and who is willing to pay for a solution like this. We then decided to position the product not as a "chatbot" but as an "AI salesperson" — because a business owner doesn't need a bot, they need a salesperson. On that foundation we built the brand (logo, style, brand book), the pricing system, and a demo funnel: inquiry → demo → sale.
Once ads went live, results came within two days: $190 in spend produced 52 qualified inquiries (at just $2.55 each), 17+ demos were booked, and 6 sales closed. For comparison, a comparable inquiry in Uzbekistan's B2B market typically costs $5–15.
Results
Conclusion
Nilu is now in an active growth phase — this page will be updated as the numbers grow.
FAQ
How many sales can an AI salesperson bring a business?
For Nilu, the first 2 days alone brought 52 inquiries, 17+ demos and 6 sales — on a $190 budget. Results depend on the offer and segment.
How much does one B2B customer inquiry cost in Uzbekistan?
On average $5–15. For Nilu, correct segmentation brought that down to $2.55.
What does AURA do when taking a new product to market?
For Nilu: idea, market research, branding, pricing, sales process and advertising — the name came from the founders, everything else came from AURA.
We'll do the same for your project.
In 30 minutes we'll review your current funnel — you'll walk away with a concrete action plan.