Novacode
IT outsourcing and digital services
300+ MQL — $250 budget
There was no stable lead generation system. 300+ MQLs in one month — but the real bottleneck turned out to be the missing sales team.
Fact sheet
Situation
At the start of the partnership, the company had gotten almost no results from SMM and Performance Marketing — there was no stable lead generation system.
Strategy
A Performance Marketing strategy was developed, Lead Generation campaigns were launched via Meta Ads, and supported with SMM content. The marketing funnel was optimized, and a process for qualifying and handing off leads to sales was put in place.
Results
Conclusion
During the project it became clear the real problem wasn't marketing — it was the missing sales team. Sales didn't materialize because there was no system to work incoming leads, and the company acknowledged it.
Marketing proved it could deliver. The next task is building the internal sales process.
We'll do the same for your project.
In 30 minutes we'll review your current funnel — you'll walk away with a concrete action plan.