From a technical halt to 1,000+ installs in 10 days: how Onlayn Hamshira got back on track
HealthTech (mobile app, medical services)
1,000+ installs in 10 days
A technical setback paused the project — but we didn't walk away. After the app was upgraded, 10 days delivered nearly 1,000 installs.
Video
~1,000 installs in 10 days
After relaunch
$0.33
Cheapest install cost
Fact sheet
Situation
Onlayn Hamshira is a HealthTech project that delivers medical services to users conveniently through a mobile app.
In the first phase of the partnership, SMM, Performance Marketing, and App Promotion were launched, alongside a new marketing funnel that was developed and tested.
Strategy
By the end of the first month, no significant results were visible. But the tests gathered crucial data on user behavior, ad performance, and the funnel.
The analysis showed the problem wasn't marketing — the mobile app itself wasn't yet technically ready. The project was paused.
Execution
- Pause and diagnosis — The campaign was paused until the technical team could improve the app — work resumed only once the real problem was clearly diagnosed.
- Relaunch — Once the app was upgraded, the marketing funnels were optimized and the App Promotion campaign relaunched with new creative.
Results
Conclusion
The app not being ready on the development team's side could have sunk the project entirely. But we didn't walk away — we funded new creative out of our own pocket and relaunched with the upgraded app.
It paid off: nearly 1,000 installs in 10 days, with the cheapest install costing just $0.33.
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