AURA Digital
Go-to-Market

Parking24

Parking systems (software and hardware solution)

$1 000 → $150 000

150×

We started from the company's opening day. In the first month, the sales team closed 3 major deals.

Fact sheet

IndustryParking automation
PartnershipSince March 2026 · ongoing
Budget$1 000 / month
ServicesGo-to-Market · Performance · Sales integration
ChannelsMeta · YouTube

Situation

The company had just opened: no marketing, no clients. The founder was direct: "I need sales-ready clients — we'll handle the rest ourselves."

There was established demand in the market, but no one had captured it systematically. That gave us a strategic edge.

Strategy

The Customer Journey Map showed who buys a parking system: a construction company, a business-center owner, or a residential complex manager. They look for a solution when the problem already exists — meaning demand is already formed.

So the funnel prioritized BOFU (the bottom, sales stage). In an empty market, we needed to be first to capture ready-made demand.

Execution

  • Social media identity and sales offer built from scratch
  • Built a 10-step filter form — only targeted leads reached the sales team
  • Launched Meta and YouTube campaigns
  • Daily sync with the sales team — a feedback loop on lead quality

Results

Ad budget (month 1)$1 000
Closed sales (month 1)$150 000 (3 × $50 000)
ROI150×
Marketing Qualified Lead300+
Cost Per Lead~$10 (intentionally filtered)
Lead quality90% — matching sales team criteria
Pipeline (in CRM)$1 000 000+ — awaiting response

Client feedback

After working together for a year on another project, we trusted them with this one too.

Conclusion

In an empty market, speed decides — but speed only works together with quality.

If we'd chased cheap leads, the sales team would have drowned. The 10-question filter prevented exactly that: CPL came to $10 (pricier than the market average), but 90% of leads were sales-ready. The sales team's time is worth more than a lead.

Video

We'll do the same for your project.

In 30 minutes we'll review your current funnel — you'll walk away with a concrete action plan.

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