15 B2B sales in 3 months on $3,240 in ads: the Parking24 case
Parking automation · B2B
$1,200 in ads → 3 sales worth $150,000
125×How fast, and on what budget, can you sell a B2B SaaS product? In the Parking24 case, $1,200 in ads brought 3 sales worth $150,000 in the first month, and by the end of 3 months $3,240 had produced 15 B2B sales. Average deal — $50,000.
Video
3
Month 1: sales
$150,000
Month 1: sales volume
15
3 months (total): sales
Fact sheet
Situation
Parking24 — a B2B system that automates parking lots — made $150,000 in sales on $1,200 in ads in the first month, and closed 15 sales on $3,240 in ads over 3 months (average deal $50,000). Below we show how the MQL funnel and the sales process were built.
Parking24 is an IT solution that automates parking management and payment processes. Its founder, Saidamrillohon, had worked with us on a previous project and seen the results, so he entrusted us with the new Parking24 project too.
Parking24 was a product just entering the market. What was needed was clear: qualified leads and fast sales for a B2B product with a $50,000 ticket.
At the same time we had also been negotiating with another startup in the same niche. They spent a lot of time thinking and adding new features to the product. Parking24 moved fast.
Execution
- Videos for ads — We produced dedicated videos featuring the face of the product.
- A funnel that delivers MQLs — Two campaigns: the main website and a demo request page. Anyone who leaves an application through the lead form has already passed a filter.
- The right sales process — Nothing is sold over the phone — the goal is a free audit or a meeting. At the meeting, a price range; then a separate meeting with a commercial proposal. More on the method: B2B sales funnel.
Results
Client feedback
“As always, they shoot high-quality videos and run the ads — in other words, they do performance marketing really well. We have no problems at all with lead generation.”
— Saidamrillohon, founder of Parking24
Conclusion
In short: every $1 of ads brought roughly $230 in sales.
Who is this approach for? B2B SaaS, automation systems and ERP products with a ticket above $10,000 — especially projects just entering the market that need their first sales fast.
1. Whoever enters the market fast wins. The competitor who kept thinking lost the niche.
2. Get MQLs, not leads. A filtered application saves the sales manager's time.
3. Don't sell over the phone. The goal of the call is a meeting; the price goes in the proposal.
About the author. Safarmurod Abduroziqov is the founder and CEO of AURA Digital: 6 years in marketing, 50+ IT projects, ~$1M in managed ad budget. Telegram · LinkedIn
FAQ
When was Parking24's first sale?
In the very first month: 3 sales on $1,200 in ads, $150,000 in total.
How many sales in 3 months?
15 B2B sales on $3,240 in ads, with an average deal of $50,000.
Which services were provided?
Performance marketing, SMM, lead generation, the sales funnel and video production.
Is it a fit for you?
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