Full SMM for an enterprise IT company: how the Smartup test proved we could work with them
IT / B2B content test
SMM pilot for an enterprise IT company
The question: can we work with large IT companies? The answer: yes — the full-SMM test succeeded.
Full SMM — identity, video, targeting
Core service
Successful — proved we can work with large IT companies
Test conclusion
Fact sheet
Situation
Our core experience was with small and mid-sized businesses. The question was clear: could we deliver the same for large, enterprise-scale IT companies too — we wanted to find out in a one-month SMM test.
Strategy
Instagram identity was packaged from scratch, video scripts were developed together with the client's own marketing team, shoots were produced, and targeted ads were launched — all within a single month.
Results
Conclusion
Even a short, one-month SMM test gives a clear answer when it starts with the right question: yes, we can work in this segment.
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