Turon Telecom
Telecom
$100 → $1 500 / day
15×We tested both funnels and found the winner by CAC. The client increased its daily budget 15×.
Fact sheet
Situation
The client had its own marketing team — but didn't know which funnel actually worked.
They were spending $50–100 a day. Results were unclear, with no data to make decisions on.
Strategy
We tested two completely different funnels in parallel:
A simple lead form (name + phone) — $0.40/lead. A full-address lead (first name, last name, region, district, neighborhood, street, house number) — $4.00/lead.
A 10× difference. Which one was worth it? CAC gave the answer. Not a guess — a number.
Execution
- Both funnels were tested in parallel, with CAC calculated for each
- The client's team learned creative and funnel testing from us
- The optimal funnel was found — the $0.40 simple form won
- On that basis, the client raised its daily budget from $100 to $1 500
Results
Conclusion
Our signature method is a pricier, filtered lead. It worked at Parking24: CPL $10, 90% quality. At Turon Telecom, the opposite proved true — the $0.40 simple form was optimal for this project.
We didn't defend our method — we relied on the numbers. We don't sell templates. We sell testing. The client increased its daily budget 15× — because we gave them proof, not a guess.
We'll do the same for your project.
In 30 minutes we'll review your current funnel — you'll walk away with a concrete action plan.