$1,200 in ads → $10,000 from the subscription model
LegalTech · Artificial intelligence
Before us, the client had spent $6 000 on their own and gotten nothing. With us — $10 000 from the subscription model on a $1 200 ad budget.
$6 000 → 0 result
Client's own attempt (before us)
$1 200
Ad budget with AURA
$10 000
From the subscription model
Fact sheet
Situation
The problem wasn't the product. Tuzuk AI is the only AI assistant for Uzbekistan's legislation. The product is strong.
The problem was choosing the wrong positioning and audience: the client had independently spent $6 000 on ads, but because the offer was shown to the wrong people, not a single sale came in.
Strategy
We repositioned the product — redefining exactly who it's for and what problem it solves, in what words — and targeted a clear audience. We launched the campaign in fast-test mode and got the first result in just 10 days.
Results
Conclusion
Budget wasn't the problem — strategy was. $6 000 spent in the wrong direction produces a worse result than $1 200 spent in the right one.
This case shows: it's not money that decides — it's positioning.
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