AURA Digital
Positioning

Tuzuk AI

LegalTech · Artificial intelligence

$6 000 → 0 lead · $1 200 → 10 000+ lead

Before us, the client had spent $6 000 on their own and gotten 0 leads. With us — 10 000+ leads on a $1 200 budget.

Fact sheet

IndustryLegalTech / AI
Budget$1 200
ServicesStrategy · Positioning · Performance
ProductThe only AI assistant for Uzbekistan's legislation

Situation

The problem wasn't the product. Tuzuk AI is the only AI assistant for Uzbekistan's legislation. The product is strong.

The problem was choosing the wrong positioning and audience. The client had independently spent $6 000 and gotten not a single lead.

Strategy

We repositioned the product and targeted a clear audience. We launched the campaign in fast-test mode — and got the first result in 10 days.

Results

Client's own attempt (before us)$6 000 → 0 lead
Ad budget with AURA$1 200
First 10 days10 000+ leads
First contract$4 800
Customer Acquisition Cost~$7

Conclusion

Budget wasn't the problem — strategy was. $6 000 spent in the wrong direction produces a worse result than $1 200 spent in the right one.

This case shows: it's not money that decides — it's positioning.

We'll do the same for your project.

In 30 minutes we'll review your current funnel — you'll walk away with a concrete action plan.

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