From no name to 200+ leads: how VOX-Digital built its entire marketing system from zero
IT outsourcing · Complex solution
We built the name, brand and pricing model: 200+ MQL
There was no name, no brand, no pricing model. We built the entire system from scratch.
200+
Marketing Qualified Lead
Fact sheet
Situation
Clients usually come to us with an existing brand and a finished product — marketing just needs to be set up. VOX-Digital was different: the project started from zero — no name, no visual identity, no audience, no pricing model. There was nothing to "turn on" ads for, because nothing was ready yet.
Strategy
So we started not with marketing, but with the foundation — one team built the entire chain, from strategy to sales system.
Execution
Full chain
- Strategy: Marketing strategy, positioning
- Naming: A name for the brand
- Branding: Logo, brand book, visual identity
- Pricing: Pricing model, plans
- SMM: Social media identity and management
- Performance: Meta and Google Ads campaigns
- Sales system: Sales funnel, CJM, CRM, sales scripts
Results
Conclusion
When brand and sales system are built at the same time, marketing delivers results faster.
Because when a lead comes in, the system to receive it is already in place. With a piecemeal approach, the lead arrives — and disappears.
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