AURA Digital
Go-to-Market

W2W

IT outsourcing

300+ MQL

A software outsourcing company serving international clients got a stable B2B lead flow for the first time.

Fact sheet

IndustryIT outsourcing (international clients)
Partnership2 months
ServicesMarketing strategy · SMM · Performance marketing · Lead generation · Funnel

Situation

Before the partnership, the company had gotten no leads at all through digital marketing, and had no systematic Performance Marketing process.

Strategy

A marketing strategy was developed, and Performance Marketing campaigns were launched via SMM and Meta Ads. A Lead Generation funnel was put in place, qualifying prospects before handing them to sales.

Results

Marketing Qualified Leads300+
Meetings~50 offline and online
ResultFirst-ever regular B2B lead flow in the company's history

Conclusion

Despite quality leads and meetings being generated, most weren't converted to sales because the internal sales process wasn't in place — building a professional sales team was identified as the next growth point.

We'll do the same for your project.

In 30 minutes we'll review your current funnel — you'll walk away with a concrete action plan.

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