W2W
IT outsourcing
300+ MQL
A software outsourcing company serving international clients got a stable B2B lead flow for the first time.
300+
Marketing Qualified Leads
First-ever regular B2B lead flow in the company's history
Result
Fact sheet
Situation
Before the partnership, the company had gotten no leads at all through digital marketing, and had no systematic Performance Marketing process.
Strategy
A marketing strategy was developed, and Performance Marketing campaigns were launched via SMM and Meta Ads. A Lead Generation funnel was put in place, qualifying prospects before handing them to sales.
Results
Conclusion
Despite quality leads and meetings being generated, most weren't converted to sales because the internal sales process wasn't in place — building a professional sales team was identified as the next growth point.
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