Differentiation is the set of factors that set your product apart from competitors. Without it, the customer's only choice criterion left is price.
Back to the knowledge baseDifferentiation is the set of real differences that set you apart: a product feature, service, speed, experience, or result guarantee. It's broader than a USP: where a USP is one core promise, differentiation is a multi-factor advantage.
An undifferentiated product becomes a commodity — the customer compares it on price alone. That leads to a price war and shrinking margins.
Differentiation is your real differences (what's actually different). Positioning is how you place those differences in the customer's mind. Differentiation is substance; positioning is presentation.
In 30 minutes we'll review your current funnel — you'll walk away with a concrete action plan.
