Naming is choosing a name for a brand or product. It's not just a matter of taste: the name must be memorable, easy to pronounce, carry no awkward meaning across languages, and have a free domain and social handle.
In IT products naming matters especially — the product often creates a new category and the name shapes its first impression. A wrong name leads to an expensive rebrand later.
Criteria for a good name
A practical checklist: short and easy to say; not confused with other brands; a free .com or local domain; registrable as a trademark; doesn't block future expansion (not too narrow in meaning).