Retargeting shows ads again to people who visited your site or saw an ad but didn't act. One of the cheapest sources of conversion.
Back to the knowledge baseRetargeting (remarketing) shows ads again to people who interacted with you once (visited the site, watched a video, added to cart) but didn't finish the action. They already know you, so the conversion probability is high.
Retargeting is one of the cheapest and most effective channels because it works with a "warm" audience. It's often used at the bottom of the funnel (BOFU) to close the sale.
In practice yes — they're often used interchangeably. Technically "remarketing" is more Google's term and "retargeting" is generic; both mean re-engaging an audience that already interacted with you.
In 30 minutes we'll review your current funnel — you'll walk away with a concrete action plan.
