ROI (Return on Investment) is the overall return of any investment. In marketing, ROMI and ROAS are its narrower, domain-specific forms.
Back to the knowledge baseROI (Return on Investment) is a universal metric showing how much profit spent money returned. Formula: ROI = (profit − cost) ÷ cost × 100%. It applies to any investment — marketing, equipment, staff.
In marketing, ROI is often split into more specific forms: ROMI (marketing investment) and ROAS (ad spend). They're narrow applications of the same logic.
ROI is a general metric for any investment. ROMI is ROI specific to marketing. When assessing marketing performance, ROMI is more precise because it counts marketing costs specifically.
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