$0.14 per lead! We made a great creative for UIC IT Academy and got each lead at $0.14 as a result. We didn't "discover America" for the creative — we just used the available opportunity correctly.
The grant-based offer
Under a grant within the "Professions of the Future" project of the Agency for Youth Affairs, we made a video and offered grant-based study at the Academy. A question may arise: if study is grant-based, what's the benefit to the company?
The answer is simple: the payment for students is made by the "YIA." Even though the consumer and the payer are different, if a need is created in the consumer and they connect to the paying side and use the opportunity created for them — it works.
The result
422 leads were obtained at $0.14 for $61. The sales team hadn't finished the leads yet, but the first group was formed and study began. In short, even if one kid bought, the money put into ads would pay off.
This is a method that delivers results for specialists new to SMM and working with schools: use the available opportunity correctly.