We spent around $70 on ads and generated $20,000 in IT service sales. This isn't "magic" — the process was comprehensive and strategically built. Here's how.
The VSL — clearly communicating the offer
The first step was a VSL (Video Sales Letter) that clearly and convincingly communicated the offer. Then we designed targeted ad creatives to drive traffic to that VSL — the goal being to bring the interested viewer to the video itself.
Moving the interested to a free consultation
We offered a free consultation to viewers who showed interest. During the online consultation we identified the client's needs and provided a customized solution — not "pushing a ready product," but talking from the client's problem.
Offline meeting and the sale
Then we conducted an offline meeting to build trust and finalize the details. Once agreement was reached, the sale closed successfully.
We always say: marketing works best when the process is thoughtful and human-centered. $70 isn't just ad money — it's the entry point of a correctly built process.