"Buy from me, if you don't I have no money, I'll go hungry" — if you don't want your customer to see you like that, read this to the end. The Wolf of Wall Street "we sell everything" approach does harm in many places.
Clinging can work in B2C
Calling the customer over and over, not leaving them alone until they buy — that's a B2C style. I built a 70-person B2C sales department and ran it for a year: product price $200, a one-time sale. In that setup, this method worked.
In B2B, clinging is a mistake
If you do B2B sales, clinging to the customer is bad — it creates extra discomfort for them. The customer senses you're benefiting from them: repeated calls create exactly the "buy or I'll go hungry" feeling.
I enter meetings in the mindset that "if they don't buy I lose nothing, if they do it's simply good." That gives me calm and confidence — I speak clearly in the conversation.
Close with a deadline, not pressure
After the meeting, I set a deadline for the customer to decide in a graceful way — usually no more than 3 days. After some meetings the customer reached out within 5 hours, signed the contract, and made the payment.
The conclusion is simple: B2B and B2C sales are different, don't confuse them. In B2B, trust and calm sell stronger than pressure.