You can carry out B2B sales of IT products specifically via Facebook and Instagram. Many think "IT B2B is only sold via LinkedIn or referrals" — that's not always true.
Proof — not once, but thousands of times
We have thousands of such proofs. On one earlier project, we enabled around $50,000 in total sales via this very path.
The secret isn't in the channel but in the process: the right offer, content that builds trust, and a system that catches the sales-ready lead. The channel (Meta) is just a tool.
Conclusion
There's no rule that IT B2B can't be sold via Instagram/Facebook. With a well-built funnel, Meta brings big deals too. Get the process right, not the channel.