The lead price for IT courses averages around $1–1.5. But we ran an experiment: with the course price written openly in the creative, we got leads at $1.79.
A high price — a filter, not a barrier
The most interesting part: the course price was 2x higher than competitors' — 4.8M UZS a month. Usually people fear "if we write the price, no one will click." In fact it's the opposite: showing the price upfront filters the lead — only someone ready to pay remains, and remarkably the lead price still came out cheap.
Conclusion
The rule that an expensive product doesn't match a cheap lead isn't always true. With the right creative and an open price, you can get cheap, quality leads even for an expensive product. Don't hide the price — it brings you the right person.