Building a Sales Department
Sales Enablement
Leads are coming in, sales aren't.
The problem
We run into the same situation in almost every project: ads bring in leads, but what happens next is unclear. Who calls, when, how the conversation goes, where to follow up — there's no clear system for any of it.
That's why even MQLs get lost.
What's included
- Sales funnel: stages, transition criteria, conversion points
- Customer Journey Map (CJM)
- CRM setup (AmoCRM / Bitrix24): lead stages, automation
- Sales scripts — copy and objection handling for every stage
- Sales department processes (Standard Operating Procedure, SOP)
- KPI system
- Sales manager hiring — finding and training the right person
- Daily feedback loop between marketing and sales
Results
Full sales system
CRM, funnels, scripts, SOP, and sales manager hiring — we built all of it
30+ deals
Roles, accountability, and processes systemized
90% lead quality
The sales team's own criteria fully met
300+ MQL
The real bottleneck turned out to be the missing sales team
300+ MQL, $250 budget
Marketing delivered — the problem was the missing sales team
We build the sales department as a service. Running it stays with the company. We don't work for commission.
Who it's for
Is it a fit for you?
We'll analyze your funnel in 1 day.