4P FRAMEWORK · ICP · CJM
Discovery & Strategy
Discovery & Strategy
Every decision is grounded in data — not assumptions.
The problem
Most companies start marketing with ads — that's backwards. You need to know who's buying, why, and how much they're willing to pay first. Otherwise the budget goes to guesswork.
What's included
- Market and competitor analysis
- Ideal Customer Profile (ICP)
- Customer Journey Map (CJM) — the path from first contact to closed deal
- Positioning and value proposition
- Strategy built on the 4P framework
- Sales offer development
Results
$1 200 → $10 000+
Before us, the client had spent $6 000 for zero sales. The problem wasn't the product — it was positioning and audience targeting.
$12 CPL
Audience analysis brought in B2B clients with $30K–$100K monthly revenue
Who it's for
B2BB2CStartup
Is this service right for you?
In 30 minutes we'll review your current funnel — you'll walk away with a clear action plan.