4P FRAMEWORK · ICP · CJM
Discovery & Strategy
Discovery & Strategy
First we figure out who we sell to and what we sell.
The problem
Starting ads right away is easy. But if it's not clear who you're selling to, what you're offering, and why a client should choose you, the ads won't work well either.
So we start by studying the market and the customer.
What's included
- Market and competitor analysis
- Ideal Customer Profile (ICP)
- Customer Journey Map (CJM) — the path from first contact to closed deal
- Positioning and value proposition
- Strategy built on the 4P framework
- Sales offer development
Results
$1 200 → $10 000
Before us, the client had spent $6 000 for zero sales. The problem wasn't the product — it was positioning and audience targeting.
$12 CPL
Audience analysis brought in B2B clients with $30K–$100K monthly revenue
Who it's for
B2BB2CStartup
Is it a fit for you?
We'll analyze your funnel in 1 day.