Funnel Testing & CAC Analysis
Funnel Testing & CAC Analysis
We test which funnel performs better.
The problem
One funnel doesn't always work. So we test several variants, track how much each one costs, and focus on the one with the best result.
What's included
- Launching 2–3 funnels in parallel
- Calculating Customer Acquisition Cost (CAC) for each
- A/B testing of creatives and offers
- Choosing the winner and putting the full budget behind it
- Training the client's team on the testing methodology
Results
$0.40 vs $4.00
The cheap form won. The client scaled its daily budget from $100 to $1 500 (15×)
$10 CPL · 90% quality
The expensive filter won
$3.63 CPL
The AI-agent offer won (out of 35 campaigns)
100+ MQL
15 videos tested across 3 different funnels
$1,658 → 30 sales
Odoo ERP — 30 sales · Memor CRM — 5 sales · Profaber launch
$745 → 260 MQL
CPL ~$2.9
$1,200 → $10,000
From the subscription model · positioning won
0 → 300+ MQL
In 1 month, on a $1,200 budget
300+ MQL
Found the right audience and funnel
10 → 500+
Budget scaled from $300 to $1,000
1,000+ installs in 10 days
App Promotion, $0.33 CPI
12 sales, 22 wishlist
Only an idea existed
22 sales
No product yet
200+ MQL
No name, no brand
$0.41 MQL · 10+ sales
We tested the idea in the market and reached sales
$190 → 52 MQL
17+ demos and 6 sales in 2 days
500+ MQL
The right offer and video creative on Facebook Ads
SMM pilot
A 1-month pilot for an enterprise IT company succeeded
14 leads · $12 CPL
Qualified inquiries from large business owners
Right audience and funnel
A full product strategy was developed
Video production
Videos for YouTube and Instagram
821 MQL
Social media from scratch, creative and lead generation
~$250 → 300+ MQL
In 1 month
100+ quality leads
Dukan.uz and Nasiya365 validated in the market
300+ MQL
Via a 10-question filter funnel
300+ MQL
A stable B2B lead flow for the first time
$380 → 400 people
A business forum co-organized with Odoo
$1,124 → 24 B2B sales
Gold Partner in 9 months
This is our signature method: in every project we test several funnels and let the numbers pick the winner. We don't sell templates — we sell testing.
Who it's for
Is it a fit for you?
We'll analyze your funnel in 1 day.