CAC · A/B TEST
Funnel Testing & CAC Analysis
Funnel Testing & CAC Analysis
The numbers pick the funnel — not the method.
The problem
A typical agency builds one funnel and rides it to the end. If it doesn't work, 'the market' gets blamed. We test 2–3 funnels in parallel, calculate CAC, and pick the winner.
What's included
- Launching 2–3 funnels in parallel
- Calculating Customer Acquisition Cost (CAC) for each
- A/B testing of creatives and offers
- Choosing the winner and putting the full budget behind it
- Training the client's team on the testing methodology
Results
$0.40 vs $4.00
The cheap form won. The client scaled its daily budget from $100 to $1 500 (15×)
$10 CPL · 90% quality
The expensive filter won
$3.63 CPL
The AI-agent offer won (out of 35 campaigns)
100+ MQL
15 videos tested across 3 different funnels
This is our signature method. Four projects, four different winners. We don't sell templates — we sell testing.
Who it's for
B2BB2C
Is this service right for you?
In 30 minutes we'll review your current funnel — you'll walk away with a clear action plan.