LinkedIn Ads in Uzbekistan are not for everyone. It is the most precise channel for IT companies going to international markets and for those targeting investors and heads of large companies.
If you sell to small local businesses, they are rarely on LinkedIn. But a company director in Dubai or a CTO in London is exactly on LinkedIn.
In short:
- LinkedIn is for international B2B, IT and investors.
- First a strong company page and content.
- Ads go on top of content.
Who is LinkedIn right for?
- IT outsourcing and custom development — to find foreign customers.
- Startups looking for investment — to get visible to investors.
- Large B2B — to reach company heads and decision makers.
AURA's own targeting on Meta and LinkedIn also includes exactly this audience: angel investors, heads of large IT companies and funded startups.
How did LinkedIn work in an international case?
With one of our clients, an IT outsourcing and Odoo company, we entered the markets of the USA, the UK, Kazakhstan and Dubai. The work started with branding, then SMM, SEO, SEM and YouTube. Brand marketing gathered 1,206 targeted followers on LinkedIn and 540 on Instagram.
$2,378 in ads and 35 campaigns brought 460 leads. Contracts worth $186,000 in Dubai and $82,000 in Kazakhstan were signed. For an international customer, the LinkedIn page is the first answer to the question "is this company real?"
Where should you start on LinkedIn?
- Company page — a clear description, case studies, the team.
- Founder's personal profile — on LinkedIn people trust people more than companies.
- Content — case studies, articles, industry opinions.
- Ads — once the content and the page are ready.
With the LinkedIn article feature you can also publish articles from your website — it shows expertise.
Where do most people go wrong?
The mistake is turning on ads with an empty page. A person clicks the ad, sees 3 posts and an old logo on the page — and trust is gone.
The right way is packaging and content first, then ads. An international customer looks from a distance, and everything they see is your packaging.
Conclusion
In short, LinkedIn is a channel for international and high-ticket B2B.
- Prepare the company and founder profiles.
- Publish case studies and expert content regularly.
- Put ads on top of content.
- Test markets and offers separately.
We build a strategy for entering international markets — book a consultation.
About the author. Safarmurod Abduroziqov is the founder and CEO of AURA Digital: 6 years in marketing, 50+ IT projects, ~$1M in managed ad budget. Telegram · LinkedIn
Frequently asked questions
Do LinkedIn Ads work in Uzbekistan?
Yes, for international markets, IT outsourcing and investors. For selling to small local businesses, Meta and Telegram may be more effective.
Where should you start on LinkedIn?
With the company page, the founder's profile and regular content. Ads come once they are ready.
Can you find foreign customers through LinkedIn?
Yes. In one of our IT outsourcing cases, brand, content and 35 campaigns brought 460 leads from 4 countries.
Do you need a personal profile, or is a company page enough?
You need both. On LinkedIn people trust founders and experts more than companies.