Telegram is one of the main B2B channels in Uzbekistan: entrepreneurs follow news, industry channels and talk to colleagues here. For a B2B company, Telegram advertising works in two forms: posts in industry channels and Telegram Ads.
Many companies see Telegram only as their own channel. In fact, it is also a channel for advertising, content and sales conversations.
In short:
- Native posts in industry channels — a trusting audience.
- Telegram Ads — wide reach and scale.
- Screen leads with a bot or a form.
How does advertising in industry channels work?
A post in business, finance or IT channels is the fastest way. What matters is that the post is written in the channel's style: a useful idea, a number, then the offer.
When choosing a channel, look at the audience, not the number of subscribers. A channel read by 5,000 entrepreneurs can be worth more than a channel with 100,000 random subscribers.
When do you need Telegram Ads?
When you need scale. Telegram Ads lets you target by channel topic. It is a short text ad, so the offer has to be very clear.
In our projects we test Telegram in parallel with other channels: Meta, LinkedIn, Google, Yandex. Whichever channel brings sales gets the budget.
How do you screen leads?
Sending a person from Telegram straight to a manager wastes the salesperson's time. Ask 5–8 questions through a bot or a lead form: industry, position, problem. Then an operator calls.
A bot also works well in HR: for one airline ticket company, an HR bot gathered 35,000+ candidates and an audience of 10,000 people in 18 months.
Where do most people go wrong?
The mistake is putting "message us" in the ad post and giving the price in DMs. The person gets the price and disappears.
The right way is post → bot or form → call → meeting. The price is named at the meeting, once the problem is clear.
Conclusion
In short, Telegram is the channel closest to the B2B audience in Uzbekistan.
- Choose industry channels by audience.
- Write the post in the channel's style.
- Try Telegram Ads for scale.
- Screen leads through a bot or a form.
We set up Telegram advertising together with you — book a consultation.
About the author. Safarmurod Abduroziqov is the founder and CEO of AURA Digital: 6 years in marketing, 50+ IT projects, ~$1M in managed ad budget. Telegram · LinkedIn
Frequently asked questions
Does Telegram advertising work for B2B?
Yes. Entrepreneurs in Uzbekistan are active on Telegram; native posts in industry channels and Telegram Ads bring good leads.
How do you choose a Telegram channel?
Look at the makeup of the audience, not the number of subscribers: who reads the channel and whether they are your customers.
How can you screen leads from Telegram?
Ask 5–8 questions through a bot or a lead form, then have an operator call and book a meeting.
What is the difference between Telegram Ads and a channel post?
A channel post is a native message to a chosen audience; Telegram Ads is a short ad with wide reach by topic.