400 business owners on $380 in ads: the Business Forum with international Odoo
B2B event marketing
$380 → a 400-person Odoo Forum
How do you bring hundreds of business owners to a B2B forum on a small budget? At the forum held with the international Odoo company and DeepVision, $380 in ads produced ~500 registrations, and ~400 business owners came instead of the expected 250.
Event video
~400
Attendees (plan: 250)
~500
Registrations
$380
Ads
Fact sheet
Situation
For the Business Forum held on January 20, 2026 with the international Odoo company and DeepVision, ~500 people registered on $380 in ads, and ~400 business owners came instead of the expected 250. In this case we show how we prepared the B2B event and filled the hall.
The forum was held for DeepVision. In its first 9 months with us, DeepVision had made 24 B2B sales and become Uzbekistan's first Odoo Gold Partner (DeepVision case). Thanks to the Gold Partner status, we organized the forum in partnership with the international Odoo company itself.
The goal after Gold Partner: move from deals of up to $100,000 to million-dollar contracts. That required taking the brand's reputation to a new level. The forum had three goals: 1) explain to business owners why they need Odoo; 2) show that DeepVision is the first and only Gold Partner; 3) announce the results of completed projects.
The plan was 250 attendees.
Execution
- 3 months of preparation and proof content — We travelled to the regions and filmed Customer Success Story documentaries at companies that had implemented Odoo: which processes were automated and what it gave the business.
- Working with international Odoo — On marketing we worked directly with Odoo's own team — content, communication and event quality had to meet the international brand's standards.
- Ads to a warm audience — Targeted ads to the database built through the earlier seminar, hackathon and content — ~500 registrations on $380.
- A call to every registration — Operators confirmed attendance and reserved a seat.
Results
Client feedback
“I have enough projects for 6 months. For the next 6 months I don't need targeting or ads — I won't be able to keep up anyway.”
— Amon Olimov, founder of DeepVision
Conclusion
Who is this approach for? ERP, SaaS and IT service companies, as well as integrators who want to run an event together with an international vendor. The key condition: warm up the audience with content for at least 2–3 months before the event.
1. An event is the sum of your earlier work. 500 registrations on $380 were only possible thanks to 9 months of content and trust.
2. Calls decide attendance. 60% more people than expected — the result of the operators' work.
3. A big ticket needs big proof. The success story films laid the ground for million-dollar conversations.
How to organize an event yourself: B2B event marketing: 6 steps.
About the author. Safarmurod Abduroziqov is the founder and CEO of AURA Digital: 6 years in marketing, 50+ IT projects, ~$1M in managed ad budget. Telegram · LinkedIn
FAQ
How much was spent on ads for the forum?
$380. That budget brought ~500 registrations and ~400 attendees.
Why did more people come than expected?
The audience had been warmed up with content in advance, and an operator called every registration to confirm.
What did working with international Odoo give?
Trust in the event and an international quality standard. For a business owner, an event with the software vendor itself carries far more weight than an ordinary seminar.
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