AOV (Average Order Value) is the average amount per order. Raising it (via upsell, cross-sell) grows revenue without increasing traffic.
Back to the knowledge baseAOV (Average Order Value) is the average order amount: divide total revenue by number of orders. For example, $10,000 from 100 orders gives an AOV of $100.
AOV matters because raising it grows revenue without acquiring new customers. Upsell, cross-sell, and bundling are the main tools to raise AOV.
Through upsell (a pricier option), cross-sell (an additional product), bundling, and a minimum order threshold. These raise the value from a single order.
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