Churn is the share of customers who left you in a given period. High churn eats LTV and stalls growth — new customers just replace the lost ones.
Back to the knowledge baseChurn (churn rate) is the percentage of customers who left in a period. For example, starting a month with 100 customers and losing 5 gives a monthly churn of 5%. It's the opposite of retention.
Churn is a hidden risk: even if you acquire new customers, if old ones keep leaving, the business becomes a "leaky bucket." At high churn, CAC is never recouped because the customer leaves before reaching their LTV.
By identifying the causes: why customers leave (didn't get the expected value, poor service, price). Often improving onboarding and delivering ongoing value drops churn noticeably.
In 30 minutes we'll review your current funnel — you'll walk away with a concrete action plan.
