Retention is how long you can keep existing customers. It's cheaper than acquiring new ones and the strongest lever for raising LTV.
Back to the knowledge baseRetention shows what share of customers keep working with you. It's the opposite of churn: high retention means customers stay long and buy again.
Why it matters: acquiring a new customer costs several times more than retaining an existing one. That's why retention is one of the strongest levers for LTV — even a small retention gain has a large impact on total revenue.
By improving onboarding (the first experience), delivering ongoing value, communication (email, service), and loyalty programs. The key is ensuring the customer sees a real result from the product.
In 30 minutes we'll review your current funnel — you'll walk away with a concrete action plan.
