CPC (Cost Per Click) is the price of one click on an ad. A key metric in Google Ads and paid targeting; the click then has to convert.
Back to the knowledge baseCPC (Cost Per Click) is the price paid per click on an ad. Formula: CPC = cost ÷ clicks. This model is common in Google Ads and many platforms — you pay for the action (click), not for the impression.
A low CPC is good but not enough: the click lands on the site and then has to convert. A cheap click meeting a poor landing page still wastes money.
CPC is the price of one click. CPL is the price of one lead (a person who left a contact). Since one lead needs many clicks, CPL is always higher than CPC.
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