Email marketing is engaging an audience by email: nurturing, sales, and retention. One of the highest-ROI channels, especially for nurturing.
Back to the knowledge baseEmail marketing is systematic engagement with an audience by email: sending useful content, offers, and reminders. It's especially strong for lead nurturing — moving a lead gradually toward a decision.
Email's advantage is that it's yours: you don't depend on a social network's algorithm, you reach the audience directly. So when built right, it's one of the highest-ROI channels.
Yes. Not spam, but valuable and segmented email is still one of the highest-return channels. It's especially strong for B2B nurturing and retaining existing customers.
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