A landing page is a dedicated page that leads the user to one specific action. Unlike an ordinary web page, it has no extra menu or distracting links — its whole structure serves one goal (for example, leaving a request).
A good landing structure is usually: a strong headline (the value proposition), problem and solution, social proof (cases, testimonials), the offer, and a clear CTA. Each block resolves an objection and moves toward the next step.
Landing page conversion
A landing's effectiveness is measured by conversion. It's driven by page speed, headline clarity, trust signals, and form simplicity. Conversion is raised step by step through A/B tests.