PPC (Pay Per Click) is a model where you pay only when a user clicks the ad. The core principle of Google Ads and paid targeting.
Back to the knowledge basePPC (Pay Per Click) is an ad model where you pay not to show the ad but only when a user clicks it. It's the basis of Google Ads, Meta Ads, and many other platforms.
PPC's strength is control and measurement: every click, cost, and conversion is visible, and budget adjusts fast. The key is a strong landing page that ensures the click then converts to a sale.
PPC gives fast results, but traffic stops when payment stops. SEO is slow but builds durable, free traffic. They're often used together.
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