An SOP (Standard Operating Procedure) is the written, precise order of a repeatable process. It ties results to a system, not a person, and keeps quality consistent.
Back to the knowledge baseAn SOP (Standard Operating Procedure) is a document that writes out, step by step, how to do a given task: what happens when a lead arrives, how to follow up, what document to send. It removes the risk of "knowledge living in one person's head."
In sales, an SOP ramps up a new hire fast and ensures everyone works at the same quality. Without SOPs, the team improvises each time and results are inconsistent.
A script is for the conversation itself (what to say). An SOP is for the broader process (what to do, in what order). A script can be one part of an SOP.
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