5 sales at the idea stage and leads at $1.9: the Memor CRM and Profaber case
2 new products inside DeepVision (Odoo Gold Partner)
How do you take a new ERP product to market without spending months building it? Two products inside DeepVision show how: Memor CRM for construction made 5 sales at the idea stage, and Profaber for furniture factories got 31 leads at $1.9 each in its first days after launch.
In progress · 20265 sales
Memor CRM — idea tested, GTM done
31 leads at $1.9
Profaber — launched September 22
Fact sheet
Situation
Inside DeepVision we launched two new industry-specific ERPs: Memor CRM for construction made 5 sales at the idea stage, and Profaber for furniture factories got 31 leads at $1.9 each in its first days after launch. Below we show how we tested the new products.
DeepVision is Uzbekistan's first Odoo Gold Partner (DeepVision case). After years of large ERP projects, the company decided to release ready-made solutions for specific industries: construction and furniture manufacturing.
Two new products — unknown names, no brand, no customers. The task: validate demand quickly and land the first sales, without the risk of building for months only to find out "nobody needs it".
Execution
- We tested the idea in the market — Without waiting for Memor CRM to be fully built, we took it to market at the idea stage.
- Branding — Name, visual identity and social media for both products — from scratch.
- SMM and performance marketing — Targeted ads with a clear offer for an industry pain point: not "ERP for everyone", but "for construction" and "for furniture factories".
Results
Conclusion
Profaber's results cover the first days after launch — the case will be updated with sales.
Who is this approach for? It fits teams launching a new product inside an existing company, and developers of industry-specific (vertical) SaaS/ERP. The core idea: validate demand first, not the product.
1. Industry-specific products are strong in marketing. A clear offer means cheap leads.
2. Sell at the idea stage. Memor CRM made 5 sales before it was fully finished.
3. An existing brand's trust speeds up a new product. Both products launched within DeepVision's overall $1,658 budget.
More on how to take a new product to market: Go-To-Market: 6 stages.
About the author. Safarmurod Abduroziqov is the founder and CEO of AURA Digital: 6 years in marketing, 50+ IT projects, ~$1M in managed ad budget. Telegram · LinkedIn
FAQ
What is Memor CRM?
An ERP system for construction companies and developers. It was tested in the market at the idea stage and made 5 sales.
What is Profaber?
An ERP for furniture factories. It launched on September 22, 2026 and got 31 leads at $1.9 each in its first days.
Can you sell a product before it's ready?
Yes. Revenue and feedback from the first customers help build the product the way the market wants it.
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