Bounce rate is the share of visitors who enter a site and leave immediately without any action. A high bounce often signals wrong traffic or a weak page.
Back to the knowledge baseBounce rate is the percentage of visitors who enter a site and leave immediately without any action (no navigating to another page, no button click). A high bounce signals the page failed to hold the visitor.
The causes are usually three: the page loads slowly, the content isn't what was expected (wrong traffic), or the design is confusing. To lower bounce, check those three first.
Not always. On a blog article, someone may read the answer, be satisfied, and leave — that's normal. But on a landing page or catalog, a high bounce indicates a problem.
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