Google Ads is the paid advertising platform on Google search and its network. Its strength is intent: the ad shows when someone is already searching.
Back to the knowledge baseGoogle Ads is Google's paid advertising platform: it shows ads in search results, on YouTube, and on network sites. Its most valuable part is search advertising: when someone types a keyword, an ad matching that exact intent appears.
Google Ads' advantage is "hot" intent: the user is already searching for a solution. So it often brings high-intent, close-to-sale traffic.
Yes, especially when people search for a specific solution (like "ERP system" or "parking automation"). Because intent is clear, such traffic is often high quality.
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