Segmentation is dividing the audience into groups by similar needs or traits. A separate message per segment beats "one message for everyone."
Back to the knowledge baseSegmentation is splitting a market or audience into groups by similar traits (need, industry, size, behavior). Each segment has a different problem and language, so one universal message doesn't fully land with anyone.
Segmentation sharpens advertising: each group is addressed with its own offer and creative. This raises conversion and reduces wasted budget.
No. Segmentation divides the whole market into groups. The ICP is picking the most valuable one (or few) of those groups for you. Segmentation comes first, ICP second.
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