The sales cycle is the average time from first touch to closing a deal. In B2B, 2-6 months is normal; knowing it is essential for planning and forecasting.
Back to the knowledge baseThe sales cycle is the average time from a customer's first contact with you to closing the deal. For a simple product it can be days; for complex B2B, 2-6 months or more.
Knowing the sales cycle is essential for planning: it drives the pipeline forecast, budget expectations, and marketing pressure. The way to shorten it is to build trust in advance (content, VSL), so the customer arrives "ready."
No — for a complex, expensive product it's natural. What matters is acknowledging it and building a matching system (nurturing, content). Rush the cycle and you scare the buyer off.
In 30 minutes we'll review your current funnel — you'll walk away with a concrete action plan.
